Hi HKU alums and members,

We're creating a tagline that captures the essence of our community and we need your input!

What is a Tagline?

As our association grows and evolves, we want our brand to reflect our identity and unique characteristics to you and to prospective members. A tagline is a concise, memorable phrase used to summarize the overall benefits, mission, and spirit of an organization. Over time, it becomes synonymous with the brand. It is a simple, punchy way to tell the world what we stand for.

Here are a few examples of effective taglines:

• Nike: Just Do It. (Focuses on action and achievement)

• Capital One: What's in your wallet? (Memorable and customer-centric)

• Harvard Alumni Association: Connect. Inspire. Give Back. (Clear action-oriented pillars)

We need your input! 

We’ve come up with a few choices that we feel represent our high-caliber network and activities within the HKU alumni community.

Click here to choose your favorite tagline or to submit your ideas by Wednesday, November 19, 2025.

Thank you for your continued support to HKUAA NorCal.

Regards,

Arden Kwan

President, HKUAA NorCal